A proud mexican dance academy that brings from London the elegant art of ballet.
The need of this academy consisted in quick positioning among the competitors. Taking from ballet the key elements as elegance and energy. I designed an identity that reflects this values so that the audience could identify the academy from above the rest in matter of quality and professionalism.
The logo consists in the shape of a ballerina in a top view. The position of the body englobes perfectly the aesthetic and elegance of ballet.
The tutu reflects the movement of dance.
The color palette fits perfectly with the energy and also the delicacy of ballet itself.